TIBCO Software Inc., a global player in enterprise data, announced the appointment of Nick Lim as General Manager of Asia Pacific and Japan (APJ). Based in Singapore, Nick will be responsible for TIBCO’s overall business in the region and driving customer success. He will lead the sales function through the execution of a strategic go-to-market plan that fosters deep customer engagements, strengthens partnerships, and builds a powerful network of alliances.

“Nick brings with him more than two decades of enterprise software experience, as well as his proven track record with various organizations,” said Erich Gerber, Senior Vice President EMEA & APJ, TIBCO. “I know that Nick will be influential in driving the next chapter of growth for Asia Pacific and Japan, supporting customer organizations as they tap the power of data to innovate, collaborate, and grow.”

Nick has over 25 years of experience in the IT industry, with more than 15 years in a sales management role. His past 20 years have been focused in the enterprise software technology sector.  

Prior to TIBCO, Nick was Managing Director, Southeast Asia and Korea at Micro Focus, where he was responsible for the growth and leadership of the business in the region. Before that, Nick was with CA Technologies and BMC Software, where he held various key leadership positions, including Vice President for ASEAN and Greater China, Director of alliances and specialization for Asia Pacific, and Managing Director for Southeast Asia. He was involved in helping customers realize the value of cloud, data analytics, and business intelligence across Asia Pacific.