Mobile technology company, Upstream announces George Serfiotis as its new Chief Financial Officer. Based in Athens, Greece, Serfiotis will be responsible for driving Upstream’s revenue growth supporting acceleration into new markets as the company expands to new verticals and engages new customers.  

Serfiotis’ appointment is part of a planned move following the departure of current CFO, Panos Martinis, who is leaving the company after 13 successful years. Serfiotis already has five years’ experience at Upstream and has been working as Deputy CFO in preparation for the transition. During his five years as the company’s Head of Financial Planning and Analysis, Serfiotis led an international team spanning four countries, demonstrating financial leadership and being instrumental in the group’s planning, financing milestones and investor relations.

Before joining Upstream, Serfiotis worked as a consulting manager at PwC, where he successfully governed a portfolio of high-level clients throughout the telecoms, mass retail and financial sectors. He is a Chartered Accountant (FCA) and holds a first degree in Economics, from the University of La Verne, LA, as well as a Master’s in Research Methodologies from the University of Surrey, Guildford, in the UK.