Global leader in digital payments technology, Visa, has announced the appointment of Sujatha V Kumar as Head of Marketing for India and South Asia. She will be driving overall marketing strategy and execution including consumer, retail and digital marketing initiatives for India and the emerging markets of Sri Lanka, Bangladesh, Nepal, and the Maldives. 

Visa’s Group Country Manager, India & South Asia, TR Ramachandran stated, “Our people are the most important asset for us at Visa. As we work towards transforming and strengthening India’s digital payment ecosystem, Sujatha joins us with a diverse range of experience from the continuously evolving digital space. We are excited to welcome her to the Visa family and with her expertise, aim to build a robust brand leadership in the space we operate in.”

Based in Mumbai, Sujatha will join Visa’s India and South Asia Leadership Team. Prior to this, Sujatha was working with Google as Head – Brand & Reputation, Marketing, and Strategy. She brings to Visa over 20 years of experience and extensive knowledge of consumer insights, brand development, go-to-market approaches, category management, retail strategy, and promotions. A graduate in psychology, Sujatha holds an MBA in marketing and started her career at Procter & Gamble. Over the years, she has worked across companies such as Gillette, Nokia, The Royal Bank of Scotland and Coca-Cola.

On her appointment, Sujatha stated, “I am delighted to join the Visa family and play my part in our exciting consumer and customer-facing journey of innovative, data-based marketing. I have always admired Visa as a brand and am excited at the opportunity to be a part of this team. We live in an increasingly growing digital society and I am looking to leverage my past experience in bridging the gap between digital disruption and consumer engagement to build trusted brands.”

Image source: Digital Source Guide