After hiring Tressie Lieberman as chief marketing officer and Ryan Spoon as oresident of Yahoo Sports, Yahoo has appointed Sona Iliffe-Moon as chief communications officer. 

In her role, Iliffe-Moon will guide all aspects of Yahoo’s global communications strategy, overseeing corporate, consumer, and internal communications. In this role, she will promote innovation across Yahoo’s products and demonstrate the brand’s evolution, leading end-to-end communications that help consumers, partners, and employees connect with Yahoo’s mission. Iliffe-Moon will partner closely with marketing to tell integrated stories at the intersection of earned and social.

With over 20 years of experience leading strategic consumer, crisis, and corporate communications, Iliffe-Moon has joined Yahoo from Lyft. Facebook, Instagram, Nestle, and Toyota are other organisations where she worked previously. 

At Lyft, Iliffe-Moon served as vice president of Communications and a member of the executive leadership team. She was responsible for communications across corporate, consumer, and policy as well as direct-to-consumer storytelling through brand social and content.

“Sona has a proven track record in elevating influential brands, and we look forward to welcoming her to Yahoo at a pivotal inflection point in the company’s history,” said Jim Lanzone, CEO of Yahoo. “As Yahoo charts a new path forward and our story continues to unfold, Sona will be instrumental in shaping our narrative and sharing it with the world.”

“Yahoo was a huge part of my introduction to the internet, and today it remains a highly trusted guide with potential to play an even more meaningful role in people’s lives,” said Iliffe-Moon.