CleverTap, leading user engagement and retention cloud, has expanded its core leadership with the appointment of Sidharth Malik as global CEO. The announcement comes as CleverTap accelerates its international growth and builds new capabilities to help digital consumer brands increase their customer retention and foster lifetime value. 

Malik is a proven leader with a distinguished track record of building and leading dynamic organizations in competitive markets. Under his direction, Freshworks unlocked new markets and strengthened its position as a disruptor in the CRM space -- all of which culminated in a successful IPO this year, bolstered by a significant stake from Alphabet’s CapitalG investment arm. 

Malik’s appointment marks a new chapter in CleverTap’s own success journey and strategy to deliver growth and value to employees, customers and investors.  Under the leadership of CleverTap co-founder and founding CEO Sunil Thomas, the company has penetrated new markets and achieved $45 million in annual recurring revenue in less than six years of monetization, with a 235% compounded average growth rate. 

“CleverTap has grown phenomenally, and through the more than 10,000 mobile apps leveraging our platform worldwide, we’re empowering mobile brands and businesses to touch the lives of over a billion people every day,” Thomas stated.