Johnson & Johnson's Global Chief Marketing Officer Alison Lewis has stepped down as the role has been made redundant following the adoption of a new business model, as per reports. 

Lewis has held the position since 2013 and reports suggest that her duties will now be redistributed among other leaders within the organization as there are currently no plans to fill the position.

Johnson & Johnson highlighted that the move was part of “a new business model that streamlines priorities, allows us to operate more efficiently, and increases our investment in categories that offer high potential for growth and where we can make a positive impact on consumers' lives”.

Speaking on her departure, Lewis said in a statement, “This is a proud moment for me. After five years as the CMO of Johnson & Johnson, I am ready to pass responsibility to a marketing organization that is agile, close to the consumer and one that possesses a contemporary skill set that will help the Consumer business grow in this rapidly changing environment.”

She added that she was brought in to be a change agent, but the talent and passion of the team at Johnson & Johnson also changed her. 

Alison’s role at J&J was created when she was recruited from Coca-Cola Co. in 2013 where she was Senior VP, North America Marketing. Her responsibilities included agency relations. Her departure is said to be effective in mid-July. 

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