Rokt, that operates in e-commerce marketing technology has announced the appointment of Lisa Craven as the Chief People Officer. Craven will oversee people's operations, learning & development, and recruitment, signaling Rokt's ongoing commitment to investment in its 225+ group of employees.

Craven, who was previously consulting for Rokt, has an extensive career in leadership development, organizational design, people and culture initiatives, diversity & inclusion, and human resources. Previously Global Chief People Officer at Sizmek, Craven has also served as a lecturer at Macquarie University, Janice Newman Institute, and Drew University. Craven brings experience leading large-scale global teams in organizational effectiveness, and will use this to help drive a culture that attracts, and retains the best, and brightest talent.

Commenting on the appointment Michael Buchanan CEO, Rokt said, "As a people-first organization, Lisa is one of our most pivotal hires. Her expertise in organizational effectiveness and leadership development will be crucial in further deepening our people-first culture, and helping us scale as we grow our business and look to continue to accelerate our recruitment across the globe.”

Sharing about her new journey with the company, Craven said, "Rokt has embraced the people-first mentality, pushing forward initiatives to ensure their values and culture are at the heart of every decision they make. I look forward to coming on board to amplify Rokt's already significant investment in its greatest asset - it's people."

Rokt, who recently closed US$48m in their Series C investment round, has transformed e-commerce in over 11 countries by identifying that when customers are buying online as a consumer or on behalf of a business, they increasingly expect more personalized and relevant experiences.