Pernod Ricard India, a global leader in the wine and spirit industry, has appointed Paul-Robert Bouhier as its new managing director (MD) with effect from January 1, 2023. 

In his new role, Bouhier will report to Philippe Guettat, chairman and CEO of Pernod Ricard Asia and will be the member of the Pernod Ricard Asia Executive Committee.

He will be responsible for continuing to transform and accelerate Pernod Ricard India’s business strategy, developing organisation and people and finding new opportunities for sustainable and profitable business growth.

“I am confident that with Paul- Robert at the helm, our focus on premiumisation, innovation, digital transformation and sustainability and responsibility will get further accelerated in line with our transformation agenda. He will be a brilliant addition to the India leadership team, and I wish him all the best,” said Guettat announcing the appointment.

Bouhier takes the reins after Thibault Cuny, who paved the way for Pernod Ricard India’s significant transformation agenda in the last four years. Thibault stepped down in October 2022 due to health reasons.

Over the course of his career, Bouhier has held several leadership positions at Pernod Ricard, most recently as MD, Pernod Ricard Southern Europe since 2020. 

He has been instrumental in successfully leading the transformation and acceleration in Africa and Southern Europe, keeping the pace of delivering multiple strategic and growth initiatives through strong people engagement, vision, and drive.

Image Credit: ET Retail

Bouhier brings 27 years of international experience in marketing, commercial and general management across markets and brand companies. He joined Pernod Ricard in 1995 and has worked in France, Ireland, Singapore, South Africa, and Italy.

“I am excited to be a part of one of the most versatile markets of Pernod Ricard and looking forward to playing a part in driving the company’s strategic priorities. I will strive to carry forward the legacy by championing a culture of excellence, customer-centricity, and collaboration that Pernod Ricard India has nurtured all these years,” said Bouhier.