Qualtrics, the player in customer experience announced the promotion of Brigid Archibald to Managing Director for Qualtrics in Asia Pacific and Japan (APJ). Brigid replaces Bill McMurray, who has been promoted to the role of Chief Revenue Officer based in the US.

Effective immediately, Brigid is responsible for the continued rapid growth of Qualtrics in APJ leading the Qualtrics workforce across 8 offices in Australia, New Zealand, Singapore, Japan, South Korea, India, Hong Kong, and Southeast Asia. Drawing upon more than 30 years’ experience, Brigid will provide expert advice and leadership to help businesses in APJ deliver superior customer and employee experiences in today’s fast changing environments.

“Since joining Qualtrics to lead our ANZ business Brigid has had an incredible impact. Her contributions have helped the region consistently exceed expectations and cement Qualtrics’ position as the leader in experience management,” said Ryan Smith, co-founder and CEO, Qualtrics.

Alongside the executive appointments impacting APJ, Qualtrics announced the promotion of Stephanie Labudde to Global Head of Tech Sales, Solution Strategy, and Enablement. Stephanie will help set the product strategy and vision for Qualtrics in this new role, drawing upon six years of experience leading technical sales and solution strategy teams.