Multinational investment bank Societe Generale has appointed Yasmine Djeddai its Head of Sustainable Finance for the Asia Pacific region, a newly created role that is intended to address the growing appetite for ESG-related products and services among its APAC clients. The Paris-headquartered bank has pursued a strategy of sustainable finance for some years now, and bills itself as supporting its clients' sustainable development goals. The creation of the new role is part of that strategy, according to Stephen Swift, SocGen's Head of Global Banking and Advisory for Asia Pacific.

“This newly created regional role demonstrates Societe Generale’s ambition to place sustainable finance as a core driver of its business strategy. In doing so, we aim to accelerate the origination of mainstream sustainable financing products such as green, social and sustainability-linked financings, as well as delivering responsible and innovative scalable solutions through our Impact-Based Finance and Social Impact solutions offering," he said.

Djeddai, who is based in Hong Kong, will report to Swift and to Hacina Py, Head of Sustainable and Positive Impact Finance Solutions. According to the SocGen announcement, she will be responsible for driving the financing of customers' sustainability-related business transformations and ESG objectives.

Djeddai has been with Societe Generale for slightly over 15 years, and held a variety of regional leadership positions around the world, including Head of Export Finance in the UK, Vice President of Structured Export Finance in Africa, and Vice President of Structured Commodity Finance in Latin America.