ZTE Corporation a major international provider of telecommunications, enterprise and consumer technology solutions for the Mobile Internet, has named Ni Fei as its President of Mobile Devices. Ni is to take full charge of ZTE's mobile devices business while at the same time he continues to act as President of Nubia Technology Co., Ltd.

Ni Fei joined ZTE in 2001, and has been engaged in ZTE's terminal product operation since 2004. In 2012, he participated in the establishment of Nubia and became the General Manager of Nubia Smartphones. In May 2019, he acted as President of Nubia.

With rich experience in terminal products, domestic open market and overseas markets, Mr. Ni has been committed to technical innovations. He has taken the lead to create China's first full Netcom mobile phone (Nubia Z5). Moreover, he has led the design of the industry's first bezel-less smartphone (Nubia Z9), and the industry's first bezel-less full-screen product (Z17S). In 2018, he embarked on the niche market of gaming mobile phone, launching Redmagic.

Taking the terminal business as an important part of the company's end-to-end capabilities, ZTE will continue to consolidate technological advantages, and further strengthen its investment in 5G, IoT, chipsets, and other related fields. 

Oriented towards the consumer market, ZTE will adhere to the quality strategy and explore the market requirements brought by new technologies and experiences, so as to seek a breakthrough, with the focus on domestic open market of mobile phones.

Ni Fei will lead the team to grasp the medium-term and long-term opportunities of 5G and IoT, to address the changes and challenges in global terminal markets.