About 600 positions will be eliminated from the Dyson's U.K. operations, which employ 4,000 people, as per a Boomberg report. Additionally, 300 more jobs will be cut from its departments in other countries across the globe. 

The Malmesbury, England-based company founded by James Dyson designs and manufactures appliances like vacuum cleaners and fans. It had abandoned plans to make electric vehicles last year. 

Now as the outbreak of COVID-19 pandemic changes customer's shopping habit, the company looks to make more changes within. As part of its new strategy, some jobs become redundant leading to these job cuts. The cutbacks are most likely to impact customer service and retail staff the most. Dyson uses its own people to sell in department stores, for example at John Lewis, but the shift to online has cut necessity for a High Street presence. The jobs being lost overseas, where the company operates in 80 countries, involve similar roles.

Another report mentioned, "Workers were called to an emergency meeting today where they were told the call centre work was being outsourced completely by January 2021."

Earlier this year, Dyson hoped to make 10,000 ventilators for the UK government to help with the coronavirus pandemic, but this was later cancelled. Last October it had also scrapped plans to make an all-electric electric car, meaning over 500 workers are at risk of being made redundant.

However, amid the pandemic Dyson is not the only company to detail job cuts in Britain as the pandemic roils global markets. Walgreens Boots Alliance Inc., John Lewis, Rolls-Royce Holdings Plc and Airbus SE have also let thousands of workers go in recent weeks. 

Image Credits: E&T Magazine