Employee communications and training industry company Bites, has announced to have raised $5M in seed funding. The funding round was led by Vertex Ventures Israel, a leading Israeli venture capital firm while Surround Ventures, a US-Israeli VC specializing in early-stage media and eCommerce startups, Oryzn Capital, an Israeli venture focused on early-stage investments, Lyra Ventures, an ASEAN VC that invests in retail technology companies, and J-Ventures, a Silicon Valley-based fund, also invested in the company as well.

Bites was founded by Eran Heffetz, Tal Nagler Almog, and Hagai Horovitz, who bring first-hand experience and best practices from over 30 years of combined experience in training and technology. 

Aviad Ariel, General Partner at Vertex Ventures Israel, commented, “Bites is reinventing employee communications by leveraging concepts from social media and training to create a powerful platform designed for today’s distributed and remote workforce. We believe Bites is the answer to one of the biggest challenges organizations face relating to communications and training by enabling easy creation, distribution, and consumption of highly engaging content while moving away from long forms and complex implementation processes of new software.”

Bites solution is currently being used by over 200K users, from large enterprise customers like Unilever and H&M to SMBs, including restaurants, fitness centers, and cleaning service companies. It addresses one of the biggest employee communication and training challenges that businesses find themselves up against by creating and distributing professional, social-media-styled videos and content without requiring employees to download special software or new applications to their phones. While remaining remote, managers receive feedback through discussion boards and have access to robust analytics data showing engagement and completion rates.

“We are thrilled our investors recognize the value our offering brings to the world of employee communications and are confident that we are the right team to bring this dream to fruition,” said Eran Heffetz, CEO at Bites. “This money raised will support our R&D, sales, and marketing efforts, as we execute on our aggressive go-to-market plans by approaching retailers, consumer goods companies, healthcare providers, and other verticals. Bites is leading a revolution, enabling distributed workforces to remain current through highly engaging, trackable content.”