Levi Strauss & Co, one of the world's largest brand-name apparel companies and a global leader in jeanswear, today announced its ambitious plans to accelerate sustainable business growth and drive commercial success in the East Asia Pacific (EAP) region. 

Central to the growth strategy is the diversification of the business across geographies, apparel categories and distribution channels. Levi Strauss & Co. will be launching new stores and rolling out existing store refreshes and new in-store services throughout the region.

Among the new stores to be launched this year are Levi's(R) stores in countries including Japan, Australia, Indonesia, Singapore, Malaysia and Thailand. 

Levi Strauss & Co. will refurbish a number of retail stores and shop-in-shops into NextGen Indigo stores, offering an elevated store experience that uses digital tools to streamline the consumer journey, including installing LED portal entry archways and LED screens for marketing content. Select stores in the region will introduce in-store tailoring services to offer greater personalisation. As the retail market finds its new equilibrium, Levi Strauss & Co. will focus on omnichannel engagement, leveraging the hybrid customer experience model.

Whilst drawing on the brand's 169-year heritage to drive key category growth, Levi Strauss & Co. is redoubling its digital transformation efforts. The global leader in jeanswear will leverage digital, data and AI to stay ahead of trends, drive efficiency and innovation in the product creation process, deliver omnichannel offerings, claim its space in the direct-to-consumer (DTC) sphere, and ultimately enhance the consumer experience, the company said in a statement.

"We are committed to the future success of our business at every level and are reimagining what we do and how we win in today's marketplace. At the same time, we are embracing the technologies of tomorrow to power innovation and better serve our customers and deliver greater value to stakeholders. We will do this by placing people at the heart of our business and through responsible practices because being a force for positive change is integral to being the world's best apparel brand," said Nuholt Huisamen, managing Director and Senior Vice President at Levi Strauss & Co.

On the environmental, social and governance (ESG) front, Levi Strauss & Co. has pegged its targets to measurable metrics and remains committed to responsible and sustainable practices outlined in its 2020 Sustainability Report. 

Initiatives include Water<Less(R) finishing techniques that have enabled billions of litres of water to be saved; reducing emissions across the supply chain; driving innovation in sustainable materials and designs through Wellthread(TM); and advocating ethical consumerism through the Levi's(R) Buy Better, Wear Longer campaign. These initiatives embody the company's move to develop and implement circular products and practices.