Video interviewing software provider myInterview has secured an $11 million series A funding round led by the company’s existing investors Aleph and Entrée Capital and new investor Jesselson Capital. 

The round also saw participation from SeedIL Ventures, Digital Horizon and Ocean Azul Partners.  

The funding will allow myInterview to expand its product offering to meet the growing demand from leading brands for recruiting solutions that help better attract and engage talent on scale. 

The myInterview platform helps companies connect with candidates in a more personalised way by leveraging smart video capabilities to create a more human-centric candidate experience. myInterview’s customers include 7-Eleven, Ocado, Goodwill and Six Flags.

Employers can leverage an automated and AI-augmented framework to continually identify and attract qualified staff with reduced time-to-hire cycles of up to 70%. The solution also includes team collaboration, workflow management and reporting capabilities, enterprise-grade security and seamless integration with traditional application tracking systems (ATS) and other existing HR applications. 

myInterview will focus future product developments on expanding its uniquely human approach into candidate attraction and engagement for high volume hiring.

“In order to captivate a new generation of candidates, the technology will foster a more authentic dialogue between candidates and recruiters, making the process more engaging, personalised, brand immersive and mobile first,” the company said in a statement.

As part of this investment round, myInterview has appointed Amalia Bercot as co-CEO. Bercot joins myInterview after previously founding Sendinblue, a SaaS solution. 

“We are seeing radical change in the market when it comes to a new generation of employees and their relationship to work. With unprecedented attrition rates, now more than ever organisations need to be pushing the bar when it comes to candidate engagement,” explained Benjamin Gillman, co-founder of myInterview.

“We have experienced tremendous momentum over the past two years and this new funding will further help us to tackle the unprecedented labour shortages we’re seeing by better sourcing and engaging candidates through a much more personalised approach.”

“myInterview is well placed to help its customers further optimise their talent acquisition by doubling down on a more human-centric candidate experience,” added Michael Eisenberg, Partner at Aleph. 

“We are seeing drastic changes in the market when it comes to talent acquisition, especially with frontline staff, and we believe myInterview is uniquely positioned to tackle and disrupt this market,” said Avi Eyal, Managing Partner at Entrée Capital.