Sendhelper, a Singapore-based online jobs search platform for blue-collared workers has raised around S$610K ( $444K) in seed funding from Asian technology investor Captii ventures. 

The startup founded by IIM Bengaluru alumnus, Rupam Biswas, also has an ecommerce platform which provides household services such as cleaning, cooking, and laundry in Singapore but plans to use the funds raised to expand its online jobs search business. 

It also plans to make its foray into India. Rupam said, “We believe similar challenges exist in many developing markets as also in India where we plan to foray.”

The funding will be used for the purpose of growing their services across markets and launching Sendjobs, a B2B (business-to-business) platform which will focus on matching employers with job seekers for non-executive positions in industries such as F&B (food and beverage), retail, hospitality, events, logistics, and security.

As per Biswas, Sendjobs, the jobs search business of Sendhelper, has already on-boarded 500 employers in Singapore in the past five months. He also claimed that Sendhelper has chalked up over S$2 Mn in sales since its launch, and has seen sales growth by three times in the last one year. 

He added: "Our experience in the B2C (business-to-consumer) services segment led us to discover that there was also a constant challenge for Singapore's employers to fulfill demand for manpower for non-executive positions. It has emerged as a major problem across the globe with the proliferation of the gig economy and the rapidly changing nature of jobs. Thus, we are taking advantage of this large opportunity to introduce Sendjobs and address the pain points of employers out there."

The platform uses artificial intelligence to allow employers to identify suitable candidates to chat with, and hire. 

Sendhelper also plans to expand into other markets in the future, such as the United States, Canada, Australia, New Zealand, the Philippines , and South America.

As per Deloitte Consulting LLP, the HR technology marketplace is a $400 Bn market globally. As organizations turn more towards digitization, investments in the sector are expected to grow.