Work insights platform Fin last week announced that it has raised US$20 million in a Series A round led by Coatue and with participation from First Round Capital, Accel, and Kleiner Perkins. The funding will be used to expedite growth into new markets through investments in engineering, sales, marketing and R&D.

At the same time, Fin also announced the appointment of Evan Cummack as Chief Executive Officer (CEO).  Cummack was previously an executive at communications software firm Twilio, and following his hire, Fin has also brought in seasoned executives from Twilio, LinkedIn, Coupa, Slack and Google to support its growth in the industry.

Fin's platform essentially allows companies to monitor and evaluate the effectiveness of business workflows and technology combinations, particularly in terms of the impact on productivity.

Arielle Zuckerberg, Partner at Coatue said: “Over the past several years, we’ve seen companies increasingly instrument and measure outcomes in software development, user adoption, go-to-market, and more. Yet companies are not applying these same principles across many of their core operations. We’re excited to partner with Fin as they use highly flexible data methods and a people-centric approach to help companies gain greater visibility into productivity in their operations. We believe this represents a large untapped market with impressive growth potential.”