DoubleVerify has announced the appointment of Rose Velez-Smith as EVP and Chief Human Resources Officer (CHRO) of the company. The software platform known for digital media measurement, data, and analytics, plans to build a culture that attracts, retains and develops the best people with Velez-Smith headlining this initiative.

As CHRO, Velez-Smith will be tasked with all the aspects of the company’s human resources strategy and people functions globally, including talent management, leadership development, compensation & benefits, diversity, and inclusion & belonging. 

Mark Zagorski, CEO, DoubleVerify commented on this appointment, “DV’s people are our greatest asset & driver of our competitive advantage and Rose’s experience in executing large-scale employee acquisition, development and engagement programs for high growth global companies, makes her perfectly suited to help advance the DoubleVerify organization to our next stage of success.”

Previously, Velez-Smith managed the global HR efforts for Pitney Bowes, spending more than two decades with the organization. Most recently, she served as Vice President of Total Rewards and HR Shared Services and led the organization’s COVID Management team throughout the pandemic. She was responsible for developing and directing Human Resources Talent strategies globally. In addition, she also developed strategic workforce solutions in the areas of employee relations, engagement and development, recruiting, talent acquisition, mergers and acquisitions, and legal and regulatory compliance. Prior to Pitney Bowes, Velez-Smith was Regional Human Resources Director at Navigant International and spent nine years at Champion International in various HR roles.

“I’m excited to join DoubleVerify at a time when the company is rapidly expanding globally and I look forward to working with the world-class DV team to solidify an organization and culture that reflects the innovation and passion we bring to solving the industry’s toughest challenges.” said Rose Velez-Smith on her appointment.