FinTech company DigniFi has announced the appointment of Mariana Coontz as Chief Financial Officer and Kristy Nordmann as Chief People Officer. The company, which financially helps auto dealers and small businesses across the country grow their revenue, expands their ‘above-average level of diversity’ with the appointment of women leaders.

Neeraj Mehta, DigniFi CEO said, “Mariana’s [Coontz] financial experience and expertise is unparalleled. She brings invaluable technical knowledge to our organisation and, as we think about our future, her discipline and rigour will be vital to the company’s long-term performance.” 

“From day one, Kristy [Nordmann] has impressed us all with her courage, drive, and approachability. She’s pushing us to make sure inclusion is the norm, not the exception, and to develop an employee base that actually mirrors our diverse customer base,” He added. 

Prior to DigniFi, Coontz was working at Synchrony Financial, serving in a variety of finance and risk roles, including establishing processes necessary to spin-off/IPO, in the last eight years. She began her career at JPMorgan Chase in a leadership development program, where she held roles across the finance organisation in increasing responsibility culminating in her role as the Assistant Treasurer for the consumer and community bank.

Mariana Coontz, CFO, DigniFI said, “I am thrilled to join DigniFi to help ensure credit is more widely available to those who need it. As CFO of the company, I am looking forward to positioning DigniFi as the partner of choice for dealers and consumers and a source of pride for employees every day.”

Previously, Nordmann has veteran experience in designing and managing HR practices and has held key roles in several successful startups like TrueSpace, Blackstone and Cambio. She has specialised in talent acquisition and retention initiatives that focus on how people contribute to and champion the company’s values while boosting individual and team performance.

Kristy Nordmann, CPO, DigniFi,  “DigniFi really does deliver an above-average level of diversity. A significant number of employees self-identify as ethnically diverse and with Mariana and me joining the C-suite, over half of our senior executive positions are held by women.”