Criteo has announced that they have named Brian Gleason as Chief Revenue Officer to lead its global commercial organization, effective April 1. 

As Chief Revenue Officer at Criteo, he will headline a global team of over 1,500 associates focused on helping clients drive outcomes on the open internet through Criteo’s Commerce Media Platform solutions.

Criteo’s CEO Megan Clarksen, “Brian joins Criteo at such a pivotal moment. He’ll lead a transformed business that is leaning into a significant and growing opportunity that exists for media owners and brands on the open internet.” 

She also added that Brian’s unmatched success helping clients win in Commerce Media coupled with his values that closely align to Criteo’s make him ideal for this role.

Brian’s previous experience includes serving as Global Chief Commercial Officer at GroupM, a WPP subsidiary,  CEO of Xaxis and roles at various advertising and technology companies that enjoyed significant growth under his leadership.

His linkedin profile says that he is a dynamic, growth-driven CEO and CCO, known for his ability to incubate and scale media companies around the world. His industry experience includes addressable television, technical consulting, programmatic digital media, data and analytics, content investment, out-of-home media, and agency services. 

Gleason said on his appointment,” Criteo has grabbed the attention of the market by carving out a unique and compelling position within our industry. I’m excited to help our clients and our company realize the full potential of the Commerce Media opportunity we’re all staring at across the open internet,”.