Jio Haptik, a conversational AI company and a subsidiary of Reliance Jio Platforms, has announced the appointment of Praful Krishna as the Chief Product Officer of the company. In his new role, Praful will spearhead Haptik’s strategic vision and be the driving force behind building Haptik’s suite of products while overseeing the product’s requirements, design, messaging, pricing, reliability, and customer engagement.– and the team is excited to benefit from Praful’s expertise.

Aakrit Vaish, Co-founder and CEO at Haptik said, “In addition to being an ex-entrepreneur, Praful has a proven record of success in both startups and large companies and his arrival marks a critical moment in Haptik’s growth journey.” 

He also added that under Krishna’s leadership, the product will be making even further strides in solving customers' biggest pain points across the conversational commerce journey; and accelerate their journey towards becoming a global leader in the conversational AI economy.

Krishna boasts two decades of cross-functional experience in developing, digitizing, marketing, and investing in AI and NLP-driven products at startups and Fortune 500s. Previously, he was headlined Coseer, a company which helps in data science teams in enterprises with intelligent process automation tools. 

Speaking on the announcement, Praful Krishna, Chief Product Officer at Haptik said, “I am super excited to join Aakrit, Swapan, and the rest of the Haptik team at such an amazing time in the company’s evolution. I truly believe Haptik is poised to be a global leader in enabling conversational commerce for brands by meeting the user wherever they are - from metaverses to phone lines - and helping them throughout their journey - from acquisition to advocacy. Haptik has already seen incredible momentum: not everyone can boast 500+ million users served with billions of interactions.”

Before entering the world of AI and Products, Krishna was at a hedge fund and a consultant with McKinsey & Company. He is also an alumnus of IIT Bombay and Harvard Business School.

Praful Krishna currently lives in San Francisco, US.