Business management platform for F&B suppliers OrderEZ has appointed Shaun Burke as its new Managing Director. The SME tech veteran will focus on furthering business expansion plans and leading OrderEZ’s overall vision of digitizing the F&B sector while making agility, transparency, and insights accessible to whoever, wherever they are on the supply chain.

Shaun previously held senior leadership positions in UOB and Xero where he was responsible for helping SMEs and small businesses leverage solutions to digitize, transform and grow in Southeast Asia. He was the first hire on Xero’s Rest of World team and led the company’s entry into Asia where he set up its first office in Singapore and helped scale its presence in the region. 

The appointment comes soon after OrderEZ secured seed funding earlier this year and announced its plans to solidify its presence in Singapore and expand into Australia and New Zealand. As F&B businesses across the region continue to grapple with long-standing pain points that have been exacerbated by the pandemic, the move also aims to accelerate OrderEZ’s ability to deliver timely digital solutions that holistically solve the industry’s challenges. 

“Shaun’s appointment has been a crucial step in furthering our expansion plans and strengthening our domain expertise,” said Jeffrey Meese, co-founder of OrderEZ. “We’re very proud of having built a robust, scalable platform that solves real problems for our clients, and the time is now to amplify our reach to F&B businesses who need an industry-specific solution like ours. Shaun shares our passion for enabling businesses through technology and we are confident his experience and vision will be driving forces for our growth in the region.”

“I’m excited to be a part of OrderEZ, a much-needed tech-driven solution that is helping F&B suppliers and businesses reduce operating costs, digitize workflows and leverage real-time data to drive growth opportunities,” said Shaun Burke, Managing Director of OrderEZ. “My years of working with regional SMEs have made me keenly aware of the challenges SMEs face and how tech, when used correctly, can be a powerful aid in overcoming them. OrderEZ is a phenomenal opportunity to showcase this in action and as Managing Director, I look forward to building on the great solution our founders have created and taken it out to the world.”