Pentland Brands which houses Speedo, Berghaus, Canterbury, Ellesse and Mitre, have announced the appointment of Belinda Deery as the new Chief Human Resources Officer of the group.

In her new role as CHRO, Deery will lead the HR services, recruitment, reward, employee engagement and internal communications teams across the business and brands globally.

Chirag Patel, Chief Executive Officer, Pentland Brands, said, “Belinda has huge amount of industry and HR leadership experience and is an incredibly important addition to the Pentland family. Alongside her chief human resources officer and exec responsibilities, Belinda will lead the new culture programme that will help us to attract and retain the best talent.”

Deery joins Pentland from the behavioural change consultancy KultraLab, where she served as Chief Insight and Solutions Officer for the past two years. Prior to that, Deery spent nine years at Clarks in the roles of HR director and Global Talent Director and rising to the position of Chief People Officer of the company.

Deery has also held HR leadership roles with New Look, House of Fraser and Debenhams. She would be tasked with creating a people-first organisation and a culture programme that will help Pentland Brands continue to grow as a pioneering and positive place for people to work.

"I am delighted to be join Pentland, with its fantastic portfolio of brands, and helping to build on its cultural strengths in creating a purposeful, progressive and positive workplace for our people, said Belinda Deery.