IT giant Wipro has named a new Managing Director for Southeast Asia region by appointing  Badrinath Srinivasan in the role. As the new MD, Srinivasan will be responsible for implementing Wipro’s vision for business growth, revenue expansion, client and influencer relationships, talent development and brand building. He will also strengthen the key markets of Southeast Asia, focusing on large deals and strategic transformational engagements, as per the company statement.

Southeast Asia has been a strategic focus for Wipro over the years and even more so now, with the region’s growing demand for comprehensive digital transformation solutions, agility and scale, specialised technology requirements and innovation. I'm excited to welcome Badri to lead our Southeast Asia business, and confident that his leadership and deep understanding of the market will help clients succeed and drive our growth ambition in this region,“ said NS Bala, Wipro’s CEO for Asia Pacific Middle East Australia.

Boasting tenure of over two decades across multiple domains, Srinivasan has held multiple leadership positions in sales and consulting across the United States, Europe, and Asia-Pacific markets and has partnered with customers across industry verticals steering their digital transformation agendas.Prior to Wipro, Srinivasan was the AVP - regional leader - financial services and insurance verticals at Infosys. He is based in Singapore and will be reporting to NS Bala.

Commenting on his own appointment, Badrinath said, “Southeast Asia is seeing significant technology modernisation. I am delighted to have the opportunity to work with an outstanding team and our ecosystem of partners as we continue to deliver value for our customers. I look forward to contributing to Wipro’s regional expansion as we amplify investments in building local capabilities".