Apple has recently imposed stricter guidelines on the utilisation of external artificial intelligence (AI) tools, including ChatGPT, by its employees, reported Wall Street Journal. 

The report, based on an internal document and insider information, highlights Apple's efforts in developing its own AI technology while expressing concerns about potential data breaches associated with employees using external AI programs.

In addition, Apple has reportedly discouraged its employees from using Copilot, a code automation tool owned by Microsoft and hosted on GitHub. The company's decision is motivated by concerns over the potential unauthorised disclosure of sensitive information.

OpenAI, the entity responsible for ChatGPT, has recently unveiled the addition of an "incognito mode" to ChatGPT. This mode guarantees that users' conversation history is neither stored nor utilised to enhance the AI model's performance.

The introduction of this feature comes as a response to growing concerns about the handling and utilisation of user data by AI systems like ChatGPT and related chatbots, which are extensively used for training and improvement purposes.

In synchrony with this progress, OpenAI has released the ChatGPT app specifically for Apple's iOS platform in the United States earlier today.

While Apple advances its in-house AI technology, these limitations on external AI tools are likely intended to safeguard intellectual property and ensure control over data utilization. 

Concurrently, other prominent companies such as Samsung, JP Morgan Chase, Deutsche Bank, and Amazon have similarly imposed restrictions on the usage of ChatGPT by their employees.