Singapore-based technology company LoopMe, which uses artificial intelligence (AI) to improve brand advertising performance, has appointed Alberico De Nardis as Head of South East Asia while Bernard Fung will be Head of North APAC.

De Nardis, who comes with experience in industry-leading agencies and technology companies across APAC and EMEA, will spearhead the company’s expansion in South East Asia across Singapore, Australia, and India. In his most recent role, De Nardis held the role of Global Agency Development Lead, APAC for ByteDance-owned TikTok.  Earlier, De Nardis also worked with IAB, Omnicom Media Group Asia Pacific, and Handprint.

Fung, who has been with LoopMe for over three years, initially joined as Sales Director and has also served as Interim General Manager for APAC. In his new role as Head of North APAC, Fung will drive LoopMe’s expansion in the Greater China Region, Japan, and Korea.

“The APAC market is becoming increasingly important to our business, and these two new appointments will strengthen our senior team and drive growth in the region,” said Stephen Upstone, CEO and Founder at LoopMe. 

In addition, LoopMe has announced the role change of Simon Stone to General Manager International. He previously undertook duties as General Manager EMEA and joined LoopMe in 2018 as Commercial Director. 

  Lisa Coffey also joins the firm as the company’s global CRO from Amazon.