Singapore-based property technology company PropertyGuru has announced the appointment of Helen Snowball as Chief People Officer (CPO). 

As the CPO, Snowball will lead the People & Culture function, managing the full scope of HR functions and support the Group’s next phase of growth in Southeast Asia with a focus on employee experience and talent management. 

Snowball is part of PropertyGuru’s Group Leadership Team (GLT) and will report to the CEO and Managing Director, Hari V Krishnan.

She brings over two decades of rich experience in human resources, sales and commercial, having held various leadership roles in global organisations. 

Prior to joining PropertyGuru Group, Snowball served as the Global Head of People Solutions & Experience at Jones Lang LaSalle in Singapore, where she led the formation of a new global employee experience function to re-imagine the future of work, implemented a new digital HR experience that enhanced productivity and business performance and drove initiatives that enhanced employee experience.  Previously, she worked at Coca-Cola Euro-Pacific Partners, Australia, as the Head, HR Sales & Marketing and at Kraft Heinz Company, UK.

At PropertyGuru, Snowball will provide strategic direction and expertise for all things related to team and talent, with a particular focus of taking forward the culture of trust that PropertyGuru Group aspires to deliver to its team. In addition, she will champion an equitable workplace as a driving force behind the Group’s success, the company said in a statement. 

Snowball said her focus will be to foster the culture the organisation has built and enable employees to bring their best selves to work, each day. “I look forward to working with the diverse and highly skilled Gurus across Southeast Asia to strengthen PropertyGuru’s position as an employer of choice for top talent.”

“Helen has solid experience in leading successful transformations within People and Culture organisations and driving digital employee experiences. We are in PG3 – the third phase of our evolution as an organisation – guided by our vision to power communities to live, work and thrive in tomorrow’s cities. Helen’s skillset and energy will be essential as we continue to invest in our talent,” added Krishnan.