Twitch, the service and community for multiplayer entertainment, announced the continued expansion of its global leadership team with the hire of Sunita Kaur as the company’s first APAC Managing Director. Sunita will be based in Twitch’s Singapore office with a focus on supporting growth of the Twitch community to benefit content creators, media partners, agencies, advertisers, publishers, and developers in Asia, Australia, and New Zealand.

Sunita joins Twitch from Spotify where she was Managing Director of Southeast Asia and then VP Revenue in APAC over a six year period, expanding the service across Asia and leading launches in Singapore, Hong Kong, Malaysia, Taiwan, and the Philippines. Previously, Sunita held executive roles across Asia at Facebook, Microsoft, and Forbes.

“Asia is a burgeoning region for user-generated live content and gaming, and we are excited to deepen our investments with Sunita’s hire” said Sara Clemens, COO of Twitch. “Sunita’s 20 years of experience in digital advertising and online services and communities that serve content creators in APAC make her the perfect leader for Twitch’s business in the region.”

“Twitch is proof that entertainment and media consumption habits around the world, including in APAC, have foundationally changed,” said Sunita Kaur. “Young consumers in APAC are cutting the cord and are influenced by social media where the audience expects to play a part in entertainment they watch. This means the unique Twitch entertainment experience, one that fosters collaboration and community between content creator and audience, can support this consumer-led revolution of how content is delivered.”

Image source: Startup Grind