Social media management platform Hootsuite has closed its Singapore operations and moved its Asia-Pacific headquarters to Sydney, Australia, according to a report by Mumbrella Asia.

A statement issued by the company said, “Hootsuite recently communicated organizational changes in order to drive better alignment with the company’s strategic priorities. This has unfortunately resulted in the closing of the Singapore office and moving our Asia-Pacific headquarters to Sydney, Australia. We remain committed to helping employees affected by the announcement through these times of transition. Our goal is to ensure they are treated with dignity and respect.”

However, the Vancouver-based company did not specify the number of employees who would be affected by this move or if any of them would be relocated. It also didn’t share details about its head of Asia, Roger Graham, who took over the role last July.

The move comes in the backdrop of global job cuts at the platform. The firm has been cutting jobs worldwide and has let go of more than 100 people. Reportedly, it had been looking to sell itself since late last year, but it abandoned the process because the bids were lower than expected, as per media reports. 

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