Prudential Corporation Asia (Prudential) and HR Easily (HReasily) today signed a partnership agreement to offer Prudential's Small and Medium Enterprises (SMEs) customers across Asia access to HReasily's human resource (HR) and benefits management platform.

This partnership with HReasily, one of the fastest-growing HR-Tech companies in Asia, underscores Prudential's commitment to building a complete digital ecosystem for SMEs to protect their income and investment, help them run their business, and care for their employees.

Pulse, Prudential's super app that enables users to manage their health and wealth holistically through access to advanced, AI-driven symptom checker, health assessment and wellness tools, as well as virtual consults with qualified doctors will provide Prudential SMEs customers in Asia access to simple, efficient and integrated HR and benefits management services.

Following the regional launch of Pulse in Malaysia in August 2019, Pulse will be available in a total of 11 markets across the region supported by a growing suite of value-add services

HReasily is the first of many services that Prudential will soon make available to its SMEs customers on Pulse. From June 2020, Prudential's SMEs customers will have access to HReasily's cloud-based payroll, leave, claims, time and attendance, as well as HR management solutions through PruWorks.

Mr Nic Nicandrou, Chief Executive of Prudential Corporation Asia, said, "SMEs make up more than 95 percent of all Asian businesses, providing two out of three private-sector jobs on the continent. Yet success is elusive, and SMEs face many obstacles on their path to success.”

Mr Pascal Henry, CEO, and Co-founder of HReasily, said, "We see a great opportunity to serve a large number of SMEs with our innovative HR tools. We look forward to partnering with Prudential and joining their ecosystem to offer a holistic solution to their SMEs across Asia."

For SMEs owners, Pulse will fast become an essential tool to run a successful business, by providing customers with access to a suite of services on a single, convenient platform. Prudential continues to innovate and provide meaningful protection and value-add solutions to SME owners while helping to ensure that their employees keep healthy.