Rimini Street, Inc. has appointed a new regional director of Southeast Asia and Greater China in an effort to expand in the APAC region. The global provider of enterprise software products and services is focusing on increasing its client base and ensuring that the clients in the region have the required support from the company.

A new regional office in Singapore would help the third-party support provider for Oracle and SAP products and a partner of Salesforce, to expand its operations in the region and also support the next round of hiring in the region. The company plans to hire experienced engineers who would work with clients and also be able to speak local languages.

With more than 20 years of experience in ERP solutions and software maintenance services, Andrew Seow has been appointed as the Regional Director for Southeast Asia and Greater China. He will be responsible for leading Rimini Street’s growth and development in Southeast Asia and Greater China regions.

Prior to joining Rimini Street, Seow was working with United Technology Corporation. During his career, he has worked in a variety of fields, ranging from technology, aviation, telecommunications to the financial services sector as well.

Encouraging businesses to implement business-driven IT roadmaps is the key to unlocking the secret towards further growth in Southeast Asia and Greater China.

“By moving to Rimini Street support, not only did we realize 50% savings in annual support fees right from the start, we also experience support services that are larger in scope, and better in quality and efficiency in comparison to what we received from the software vendor,” said Heidi Hsu, MIS Department Supervisor, San Fang Chemical Industry Co. Ltd.

At present, Rimini Street has offices in Hong Kong, Osaka, Seoul, Taipei, and Tokyo, three locations across Australia. Recently, they’ve also opened up an office in Auckland, New Zealand.