Mitsui Sumitomo Insurance (MSI) has set up a global digital hub at its Asia regional office in Singapore on Feb 1, 2019 as bases to support global digitalization.

The company said its Singapore digital hub will help develop the company's ASEAN digital initiatives and support the regional office, located at SGX Centre 2, in developing digital strategies.

In order to further accelerate its digital initiatives, MSI will also launch a GDH in Tokyo to promote the adoption of digital technology by employees and agents, and another GDH in Singapore to support digital initiatives in the ASEAN market.

The hub will "enhance customer experience" and "facilitate the development of insurance products and services through collaboration with business partners and open innovation with start-ups", says the company in a statement.